Art and culture are great assets for brands to connect with their communities. I also believe the next move will be in the hospitality world: how brands connect with their audience thanks to meaningful moments (experience, event and content).
Art and hospitality to enrich brands lifestyle footprint!
Definitely! We're seeing luxury brands like Louis Vuitton, Gucci and Armani activating in that space with their own branded restaurants and cafes to bring the luxe experience to life for those who can't necessarily afford high-priced handbags and couture fashions. Will be interesting to see how hospitality brands proper respond/transform in the process.
I loved the example brands you wrote about. I'll be *really* impressed if B2B SaaS can find a way to authentically tap into fine art/museum culture (we did toy with this a lot at Notion, about the history of computing ⌨️)
Thank you! Yes, doing this in the B2B space would be a challenge, but I think brand fit would maybe be the determining factor in making it work. I could see design-led brands that cater to both B2B and B2C like Adobe, WeTransfer and Canva doing something really cool 😊
Art and culture are great assets for brands to connect with their communities. I also believe the next move will be in the hospitality world: how brands connect with their audience thanks to meaningful moments (experience, event and content).
Art and hospitality to enrich brands lifestyle footprint!
Definitely! We're seeing luxury brands like Louis Vuitton, Gucci and Armani activating in that space with their own branded restaurants and cafes to bring the luxe experience to life for those who can't necessarily afford high-priced handbags and couture fashions. Will be interesting to see how hospitality brands proper respond/transform in the process.
the connection between the current brand x art wave and LV x murakami is brilliant. love this piece, as per usual :)
Aw, thank you Lauren. So glad you enjoyed it! 😊
I loved the example brands you wrote about. I'll be *really* impressed if B2B SaaS can find a way to authentically tap into fine art/museum culture (we did toy with this a lot at Notion, about the history of computing ⌨️)
Thank you! Yes, doing this in the B2B space would be a challenge, but I think brand fit would maybe be the determining factor in making it work. I could see design-led brands that cater to both B2B and B2C like Adobe, WeTransfer and Canva doing something really cool 😊