Archive - Undivided Attention

On book culture and the quest for community

Finding genuine connection in a digital age

Feb 3 •

Kristen Vinakmens

January 2025

The fetishization of work culture

Plus: A weekend mash-up of trends in social, fashion and pop culture

Jan 26 •

Kristen Vinakmens

December 2024

Brands Just Can't Quit the Art World

How Uniqlo, Maude and L'Oréal are deepening brand storytelling through art

Dec 13, 2024 •

Kristen Vinakmens

Hallmark’s Holiday Touchdown & Conscious Consumerism

Hi friends, Today’s post isn’t the post I intended to write.

Dec 3, 2024 •

Kristen Vinakmens

October 2024

Is Halsey's new album rollout the next Brat?

But what happens when the concept isn't "concepting"?

Oct 13, 2024 •

Kristen Vinakmens

September 2024

The Editorialization of Brand Social

Brands like Aritzia, On & Chamberlain Coffee are taking a page from luxury's playbook

Sep 23, 2024 •

Kristen Vinakmens

August 2024

The rise of the marketing Substack

And 4 Substackers you should follow

Aug 21, 2024 •

Kristen Vinakmens

Blake Lively for September Vogue? Groundbreaking.

On cultural relevance in a digital age

Aug 7, 2024 •

Kristen Vinakmens

July 2024

On Barbie, method dressing and marketing excess

If you’ve been watching the Olympics, you can’t have escaped the daily barrage of celebrity fashion and content tie-ins promoting the movie Wicked.

Jul 31, 2024 •

Kristen Vinakmens

On fragrance, storytelling + the future of brand merch

This post was updated on August 6, 2024.

Jul 24, 2024 •

Kristen Vinakmens

On exhaustion, influencers + authenticity

Hi friends, I was hoping to get this letter to you earlier today, however, in Toronto, we were hit with a power outage for most of the day.

Jul 17, 2024 •

Kristen Vinakmens

How MAC Cosmetics Got its Groove Back

Hi friends, Sorry for the delayed post, but this one was a bit of a doozy.

Jul 12, 2024 •

Kristen Vinakmens

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts